by Kat Grider
I was watching the Super Nanny today (while postponing writing this blog post and pretending to be doing parental research) and this wacky British family was still feeding their 2 1/2 year old children pureed food. In some cases they were force feeding them so that they would at least taste it... and then hate it. Fortunately Jo, in her nurse white pumps, put that to an end.
But, it made me think that in some ways we in the agency world have continued to force feed clients old fashioned, pureed processes because that's what we are all used to, even though we may hate the way it makes us work. No one stopped to recognize that changes in media (digital!) should have us sitting down to a meal made of a very different, much more satisfying process by now.
That's why Bree and I are writing. We're dishing up a different approach to running, and working with, an agency. A framework that grows developmentally advanced agencies and big, strong brands.
But, before we get into what we are really proposing, let me clarify a few things. Bree and I are not British, in fact we both have Texas roots and do an excellent Southern twang when needed. Bree is the tattooed, ex-bartender, ex-lawyer with hot-pink hair and a knack for the F-bomb. She has more in common with Gordon Ramsay than Jo the Super Nanny. I am her daughter-of-a-preacher, ex-ballet dancer, ex-journalist counterpart. I'd like to think of myself as the Kate Middleton of Midland, but only because I too wear some outfits more than once.
But like Jo, we do care deeply, sincerely and lovingly about our work. We are passionate about nurturing a new way of doing business - where both agencies and clients thrive. Thing is, it will require you to swallow some strange new ideas, and keep them down. But we promise, it will be like going from pureed peas to risotto with fresh peas, herb rubbed lamb chops and a bottle of bubbly.
In the words of the nanny, "The truth is a powerful thing".
As Gordon would say,"F'ing brilliant."